HIC Story

It was a chance encounter with Drew Barrymore at juice bar in Beverly Hills, California that piqued the interest of the three HIC founders (a former engineer, lawyer and air stewardess). The former food junkie of them tried a 3-day juice cleanse which sparked off a new love for the juicing lifestyle. HICJUICE was born in December 2013, with the aim of making premium raw, cold pressed juices available and accessible to everyone in Singapore.

Our Mission
HIC is about taking the leap forward.
We are the rhythm and movement towards life's lighter side.
Life that's simpler, healthier and happier.

We have a simplicity complex.
We constantly streamline to make healthy living easier.

We are buffs of brawn and brains.
We research and innovate, creating and recreating better ways to nurture the mind, body and soul.

We make healthy living less of a chore, and more of a happy habit.
A spark of quirk and fun is infused in everything we do.


The Raw Movement

We love a clean raw vegan diet because it’s full of live enzymes and phytonutrients that supply you with energy and give your skin that healthy glow. These essential nutrients are lost when food is cooked with heat above 45 degrees Celsius. We reinvented raw food to bring you quality juices through our cold pressed technology that produces no heat and minimizes oxidation.

Cold Pressed Goodness

Using state-of-the-art juicing technology from California, we extract close to 5 times the amount of phytonutrients, vitamins, trace minerals, enzymes, and other vital elements from fresh produce, giving the finest quality and flavour.

Nutritionist Designed and Certified

All our juices and cleanse programmes are nutritionally designed and certified by qualified nutritionists. Having gone through rigorous research and testing, the juices are formulated to maximise nutrient value and reduce calorie and sugars, without compromising on taste.

Dedicated Personal Concierge

Our multilingual personal concierge team, led by head concierge Ashley L and supported by our in-house nutritionists, is always ready to answer your every query.

Environmentally and Socially Responsible

We use only natural and unprocessed ingredients from farms that practice sustainable agriculture. Being the first in Singapore to bottle our juices in glass, we are committed to reducing our carbon footprint. We encourage our customers to go green through our bottle recycling programme, which provide monthly recycling drives and recycling rebates.

Highest Quality Certification

We are the first juice cleanse company in Singapore with an AVA licensed juice kitchen and our products are also Halal-certified. We have also achieved the Healthier Choice Symbol for 2 juices, Kale Tales and Citrus Chia.