the HIC story
HIC is about taking the leap forward. We are the rhythm and movement towards life's lighter side. Life that's simpler, healthier and happier.
We have a simplicity complex. We constantly streamline to make healthy living easier.
We are buffs of brawns and brains. We research and innovate, creating and recreating better ways to nurture the mind, body and soul.
We make healthy living less of a chore, and more of a happy habit. A spark of quirk and fun is infused in everything we do.
the HIC founders
The story started when three of them (amongst them a former engineer, lawyer and air stewardess) got interested in the cold pressed organic juicing trend in California after a chance encounter with Drew Barrymore at an organic juice bar in Beverly Hills back in early 2013. The former food junkie of them tried a 3-day beginners’ juice cleanse out of curiosity and that sparked a whole new love for the juicing lifestyle. She was pleasantly surprised by the convenience and ease at which the juices introduced essential nutrients to her body and how crucially it shifted her mindset towards a healthier lifestyle within days. However, it was not easy to get good quality organic cold pressed juices locally at that time, so they started turning their pantry into a makeshift juice kitchen to create their own juices. After months of juicing and trying to convince friends and family to do the same, they decided to set their sights a little higher, with the aim of making premium raw, organic, cold pressed juices available and accessible to everyone in Singapore. That gave rise to the birth of HICJUICE in December 2013. Since then, the trio have been kept busy with advocating the HIC lifestyle to Singapore and beyond.

our HIC nutritionists
We had the privilege to have the in-depth consult of Dr. Doreen Tan, a leading health care and beauty expert with over 40 years of experience, on our juice cleanse programmes. With her in-depth understanding of the workings of the human body and enhancement of its functions through advanced nutrition and alternative therapy, Dr. Tan holds the unique distinction of a professional skilled in both disciplines of aesthetics and health. She is also a multi-award recipient and nationally recognized entrepreneur in Singapore and across the region. Dr. Tan holds a degree in Nutritional Science from the American Academy of Nutrition and a PhD in Naturopathy from Canyon College, USA. We are also happy to have with us our very own in-house Associate Nutritionist Janice Chan, who graduated from Newcastle University with a BSc in Food and Human Nutrition. Janice forms part of our development team for new juices and cleanse programmes, and is constantly researching on new ingredients and juicing trends that will benefit the health of our juicers.
the HIC team
We are a team made up of people from all walks of life, with the passion to bring forth the HIC culture to Singapore and beyond. We live simply and fully, with no limits from convention, no clutter of mind and no doubt on our convictions. We dare to lose, dare to win and dare to defy, making our lives and yours, lighter.

Here’s to life... on the lighter side.